Apple Reshapes Wellness Strategy By Combining Health And Fitness Under Services Ahead Of Potential Health+ Launch

Apple is reshaping how it approaches wellness by merging its Health and Fitness division into the Services department. The decision signals a major cultural and financial shift, which will position wellness at the center of Apple’s growing digital ecosystem. By doing this, the company is bringing one of its most personal product categories under the same umbrella as Apple Music, iCloud, and other offerings.

Apple combines its Health and Fitness divisions under Services, signaling a unified approach toward future wellness and subscription growth

According to a new report by Bloomberg, Apple’s move to combine the two niches reflects a bigger vision for how the company plans to grow beyond its hardware. Over the past few years, features like heart-rate monitoring, ECG, and blood oxygen tracking have turned the Apple Watch into a trusted health companion. Now, with everything under one roof, Apple is clearly signaling that its next stage of innovation could focus on turning health data and fitness experiences into paid, value-driven offerings.

The decision comes as Jeff Williams, Apple’s Chief Operating Officer and an important player in the health category, prepares to leave the company. This also led to additional leadership changes, which include Craig Federighi now overseeing watchOS software, while John Ternus takes charge of hardware. Ternus is also speculated to replace Tim Cook as the company’s CEO, but we have not heard any concrete details on the matter as of yet.

The refined structure should make it easier for Apple to sync hardware advancements with software and health features. Here’s what it all boils down to:

• Eddy Cue’s new oversight: Apple’s Health and Fitness teams now operate within the same Services division.
• Leadership realignment: Craig Federighi manages watchOS, and Ternus leads Apple Watch hardware development.
• Health+ Service incoming: Analysts expect Apple to introduce Health+, a personalized wellness subscription built around AI and Apple Watch.

Preparing for the Health+ era

Apple has not confirmed any new subscriptions yet, but industry chatter points toward Health+, a potential paid subscription service that will combine personalized health tracking, fitness content, and nutrition guidance powered by Apple Intelligence. A dedicated platform like this could unify years of health data into one evolving experience. Furthermore, this could also allow additional features like custom recommendations and preferences, while staying privacy-focused.

If it materializes, Health+ could represent Apple’s next major step in wellness, one that turns every Apple Watch user into part of a broader subscription ecosystem. The company’s reorganization will play an important role in making this a reality, and we expect the service to be made available to the public in 2026.

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