Apple is set to reorganize its health and fitness divisions under its Services group, according to a new report from Bloomberg‘s Mark Gurman. The move comes as longtime chief operating officer Jeff Williams prepares to depart at the end of this year.

Apple Health Icon
Services chief Eddy Cue will reportedly gain oversight of Apple’s health and fitness teams, with the groups being consolidated under health lead Sumbul Desai. Meanwhile, Fitness+ head Jay Blahnik will report to Desai in the new structure. Both teams had previously reported to Williams.

Gurman suggests the reorganization is being timed with Apple’s plans to launch a new Health+ subscription service, which he first reported on in March. The offering is said to feature an AI assistant providing personalized recommendations on nutrition, exercise, and sleep. Apple plans to launch the new service next year.

Elsewhere, Gurman reports that Craig Federighi will add watchOS to his software oversight, while hardware chief John Ternus – tipped to eventually succeed Tim Cook in the CEO role – will assume sole control of Apple Watch hardware engineering.

Cue already manages Apple’s streaming services, iCloud, Maps, and other digital offerings, and placing health and fitness under his Services umbrella suggests Apple wants to transform its wellness initiatives into a more significant revenue stream.

Williams has been transferring his responsibilities since announcing his retirement in July, with supply chain and operations duties moving to new operating chief Sabih Khan.

Popular Stories

Apple to Launch New Products Starting Next Week, Claims Dubious Leak [Updated]

Update: the Naver account appears to be referencing a speculative post on X by Vadim Yuryev, dated October 6. The original article follows. Apple will announce new products through a series of press releases beginning as soon as next week, according to a dubious claim posted on the Korean blog Naver. The Naver blog account yeux1122, which aggregates rather than originates Apple…

Apple Hosts Unusual Colorado Event to Showcase Latest Hardware

Apple has invited a group of social media influencers to Colorado this week for an unusual event involving group hiking, trail running, and other outdoor activities designed to showcase the company’s recently launched iPhone 17 Pro Max, AirPods Pro 3, and Apple Watch Ultra 3. An invitation was shared on X (Twitter) by photographer Johnny Hawk, featuring a simple message: “Hi Johnny. We’re so …

Apple Event This October? Here’s the Latest on What to Expect

While it is unclear if Apple will host an October event this year, or stick to press releases, rumors suggest it will announce several new products this month. The graphic for Apple’s “Unleashed” event in October 2021 Below, we have recapped everything to know about a potential Apple event this October. When The table below outlines when Apple teased its October launches over the past…

iPhone 18 Pro Already Rumored to Have These 6 New Features

While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices. Below, we have recapped some of the early iPhone 18 Pro rumors so far. Smaller Dynamic Island The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the devices will…

When Will Apple’s Macs Get M5 Chips? 2025-2026 Launch Timeline

We’re just about due for the next-generation Apple silicon chip, which will kick off a new wave of Mac refreshes. The M5 chip is expected to make an appearance in some new products before the end of the year, but most Mac refreshes will happen in 2026. We’ve rounded up current rumors on when we might see updates for Apple’s notebook and desktop machines. MacBook Pro The MacBook Pro could …

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Apple today released new firmware designed for the AirPods Pro 3, prior-generation AirPods Pro 2, and the AirPods 4 models. The firmware has a build number of 8A358, up from 8A356. There’s no word on what’s include in the updated firmware, but the prior 8A356 update added iOS 26 features to the AirPods Pro 2, AirPods Pro 3, and AirPods 4 with ANC. The software introduced better audio quality …

iOS 26 Liquid Glass Design Copied by Android Smartphone Maker

Chinese smartphone maker Vivo has taken some inspiration from Apple’s Liquid Glass design language for its latest operating system update, OriginOS 6. Unveiled this week, OriginOS 6 has the same rounded buttons and translucent glass look as iOS 26. In a demo video, a Vivo smartphone features an interface that could be easily mistaken for iOS 26. There’s a Liquid Glass clock, Control Center,…

These Vehicle Brands Plan to Offer Apple’s CarPlay Ultra

Earlier this year, Apple finally launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. However, now nearly five months later, CarPlay Ultra is still limited to just one luxury vehicle brand. CarPlay Ultra features deeper integration with a vehicle’s instrument cluster and systems, built-in apps for radio and climate controls, rear-view…

Apple Releases New Beta Firmware for AirPods Pro 2, AirPods Pro 3 and AirPods 4

Apple today released new beta firmware that’s designed for the AirPods Pro 2, AirPods Pro 3, and AirPods 4. The firmware is limited to developers at the current time, and it has a build number of 8B5014c. The firmware comes as Apple is testing the iOS 26.1 update. It likely adds support for Live Translation in new languages, including Japanese, Korean, Italian, and Chinese (both Mandarin…